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3 min read

May 26, 2025

Automate Invoice Follow-Ups: Cut Overdue Payments by 40%

A growing business used workflow automation to streamline accounts receivable, reducing overdue invoices by 40% and saving 10+ hours weekly. Discover how integrating QuickBooks, Xero, and Zapier accelerated cash flow and eliminated manual follow-up.


By connecting QuickBooks and Xero to Zapier, the company set up automated invoice reminders and payment tracking. This removed tedious manual chasing, ensured timely follow-ups, and gave managers real-time visibility into outstanding payments. Flow Genius specializes in building these seamless automations for businesses ready to get paid faster.


The Challenge


Late payments were draining cash flow and wasting staff time. The business’s accounts receivable team spent hours every week manually tracking invoices in QuickBooks and Xero, sending reminder emails, and updating spreadsheets. According to QuickBooks (2023), 64% of small businesses experience late payments, with an average delay of 20 days. The manual process led to missed follow-ups, inconsistent communication, and a growing backlog of overdue invoices.


The Solution


Flow Genius designed a workflow automation solution using Zapier to connect QuickBooks and Xero with email and messaging tools. Automated reminders were triggered based on invoice due dates, and payment status updates synced instantly to the team’s dashboard. This system ensured every client received timely, personalized reminders without staff intervention, and managers could monitor accounts receivable in real time.


Implementation Steps


1. Map out the invoice lifecycle in QuickBooks and Xero, identifying key touchpoints for reminders (e.g., 7 days before due, on due date, 7 days overdue). 2. Set up Zapier integrations to monitor new and outstanding invoices in both accounting platforms. 3. Create automated email and SMS templates for each reminder stage, personalizing with client and invoice details. 4. Configure Zapier to trigger reminders based on invoice status and due dates, sending messages via Gmail, Outlook, or SMS tools. 5. Sync payment status updates back to a central dashboard or spreadsheet, giving the accounts team live visibility. 6. Test the workflow end-to-end, ensuring reminders are sent correctly and payment updates are tracked automatically. 7. Train staff to monitor the dashboard and handle exceptions (e.g., disputed invoices or failed payments).


Results


Within three months, overdue invoices dropped by 40%. The accounts team saved over 10 hours per week previously spent on manual follow-up. Cash flow improved, with average payment times reduced from 35 to 21 days. According to Xero (2024), businesses using automated reminders get paid up to 50% faster. A mini case study: One client, a marketing agency, saw monthly overdue payments fall from $20,000 to $12,000 after automating reminders—freeing up cash for growth and reducing stress on staff.


Key Takeaways + CTA


Automating accounts receivable with QuickBooks, Xero, and Zapier delivers measurable results: fewer overdue invoices, faster payments, and major time savings. Consistent, timely reminders keep clients accountable and cash flow healthy. Ready to streamline your billing process and get paid faster? Contact Flow Genius to explore custom workflow automation and AI integration for your business: https://flowgenius.ai


FAQ


How long does it take to set up automated invoice reminders? Most businesses can launch a basic workflow in one week, with full customization in 2–3 weeks.


Will automation work with my existing accounting software? Flow Genius supports QuickBooks, Xero, and many other platforms via Zapier and direct integrations.


Can I personalize reminder messages for different clients? Yes, templates can be customized with client names, invoice details, and payment links.


What if a client disputes an invoice or needs special handling? Automated workflows can flag exceptions for manual review, ensuring sensitive cases get personal attention.


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